“Rockstar Unplugged delivers the ingredients consumers have been asking for, creating an opportunity for us to transform the category and introduce new consumers to our energy portfolio,” Torres said in a statement. The energy drink business has long skewed toward young males.įabiola Torres, PepsiCo general manager and chief marketing officer of the company’s energy drink category, said 91% of customers “told us they wanted a beverage that lifts their mood.” PepsiCo is aiming to attract younger, female customers with the latest Rockstar launch, according to CNBC. It is priced at $1.99 per 12-ounce “slim” can. The hemp-infused drink is sugar- and calorie-free and will be sold in three flavors – blueberry, passionfruit and raspberry cucumber. “These elements combined with a fruit-forward energy boost help maintain an easy-going, free-flowing, and soul-fueling attitude for any mood or occasion,” PepsiCo said in a press release. ![]() The beverage has just 80 milligrams of caffeine, much less than most other drinks in the Rockstar Energy lineup. ![]() PepsiCo’s Rockstar Energy brand unveiled a hemp-infused drink on Tuesday – the latest product launch in its effort to lure new customers.ĭubbed “Rockstar Unplugged,” the energy drink is infused with hemp seed oil as well as B vitamins, spearmint and lemon balm. McDonald’s to close its Russia locations - after huge social media pressure ‘Cracker Jill’ unveiled to promote women’s sportsĮx-Pepsi CEO called Putin a ‘great leader’ after Russia annexed Crimea ![]() I sued Pepsi when they wouldn’t give me a fighter jet: Netflix doc
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